Belair Time Corporation is the last of the true American watchmakers.

Long recognized by industry experts as the number one producer of mid-range private label watches, Belair has been supplying the independent retail jeweler and top brands with high quality timepieces for over 72 years. We are a Union Shop, and thus are in a very unique position to be the only company who can provide you with Swiss Quartz timepiece which proudly bears the Union symbol.

Belair is the leading supplier of Private Label, Corporate, and Promotional Award watches. We represent an invaluable alternative to retailers, ad specialty distributors, and consumers who appreciate fine workmanship. Our watches can be sold with confidence, knowing that they have been assembled from Swiss parts, and are built to last.

With more than 1,800 satisfied active independent retail jewelry accounts worldwide, Belair is proud to support all of its customers with a watch that represents true value. Behind the Belair name stands a highly qualified, financially strong, family owned professional organization, with each employee totally committed to the long standing Belair tradition of quality assurance, service excellence, and unparalleled customer care.