This is truly our finest collection ever and represents the culmination of 71 years of watch making experience.

We are proud to introduce to you our fine timepiece collection for 2016. Every watch shown in this catalog is either Made from Swiss parts, or Swiss Made. While the price points are incredibly competitive, the quality remains without compromise. All feature genuine sapphire crystals, are 100% water-resistant, and are either made of surgical quality stainless steel, ceramic or gold. Our gold plating makes use of the latest state-of-the-art technology, with PVD deposits of gold and a TiN (Titanium Nitrate) alloy, to permeate and harden the stainless steel, so that the plating will wear equivalent to 5 to 10 microns of traditional galvanic gold plating.

This year we have added many well priced stylish new models. Most important, no matter what the retail cost, you continue to receive the same consistent Belair quality that we have been providing fine jewelers with since 1945. All watches are covered by a three year limited warranty, which starts the day the watch is purchased and registered. Our luxurious packaging and displays are elegant and functional. This is truly our finest, best priced collection ever, and represents the culmination of over 71 years of watch making experience.

With more than 2,500 satisfied active independent retail jewelry accounts worldwide, Belair is proud to support all of its customers with a watch that represents true value. Behind the Belair name stands a highly qualified, financially strong, family owned professional organization, with each employee totally committed to the long standing Belair tradition of quality assurance, service excellence, and unparalleled customer care.