This is truly our finest collection ever and represents the culmination of 69 years of watch making experience.

We are proud to introduce to you our fine timepiece collection for 2014. Every watch shown in this catalog is either Made in the USA from Swiss parts, or Swiss Made. While the price points are incredibly competitive, the quality remains without compromise. All feature genuine sapphire crystals, are 100% water-resistant, and are either made of surgical quality stainless steel, ceramic or gold. Even our pocket watches are made of stainless steel, and are uniquely water-resistant guaranteed to 5 ATM (165 feet). Our gold plating makes use of the latest state-of-the-art technology, with PVD deposits of gold and a TiN (Titanium Nitrate) alloy, to permeate and harden the stainless steel, so that the plating will wear equivalent to 10 microns of traditional galvanic gold plating.

Our luxurious packaging and displays are elegant and functional. All watches are covered by a three year limited warranty, which starts the day the watch is purchased and registered. This is truly our finest, best priced collection ever, and represents the culmination of over 69 years of watch making experience.

With more than 4,000 satisfied active retail jewelry accounts worldwide, Belair is proud to support all of its customers with a watch that represents true value. Behind the Belair name stands a financially strong, family owned professional organization, with over 100 employees, each totally committed to the long standing Belair tradition of quality assurance, service excellence and unparalleled customer care.